Friday, February 25th, 2011

Robert Rodriguez (Desperado, Sin City, the Spy Kids films, among others), one of my favorite directors seems to be taking a break from directing feature films to direct a commercial…for Nike Basketball.  Now, before anyone starts freaking out, here me out. The commercial plays more like a short film, and even though it stars Kobe Bryant and Kanye West, it still features frequent Rodriguez collaborators – Bruce Willis and Danny Trejo. Black Mamba is very much in the vein of his recent exploitation throwback films, Planet Terror and Machete. It’s played over the top, for laughs, and it’s really cheesy.

Check it out!