Thursday, February 10th, 2011

With the Super Bowl being the most watched televised event of the year, this year garnering 111 million viewers, breaking previous records and becoming not only the most watched Super Bowl, but the most watched television program of all time, it’s no surprise that movie studios use it as an outlet to showcase their upcoming films for the summer blockbuster season. With trailers for everything from Kung Fu Panda 2, to Fast Five and Cowboys and Aliens, this year was a pretty loaded one. We saw the expected heavy hitters (Thor, Transformers 3), a few surprises (Super 8, Captain America), and a few surprising omissions. Where was the trailer for Fox’s fifth entry in the popular X-Men franchise, X-Men: First Class (Out June 3rd)? Or how about Warner Brothers’ Green Lantern (June 17th) and The Hangover 2 (May26th)? Even with all of these different TV spots, only a few really stood out to me.

Captain America: The First Avenger

Marvel’s second film release of the summer, after Thor’s May 6 release, Captain America: The First Avenger marks the fifth film in their vast undertaking of a shared film universe, and the final film before 2012’s epic Avengers film. This trailer was almost perfect – in 30 seconds it tells you what the movie is about, shows multiple pieces of action, and really gives you a feel of the style of the movie. An American super soldier, dressed in red, white, and blue fighting the German forces during WWII, what’s not to love?

Super 8

Even though this trailer didn’t really show what the film is about, or give away any plot points, it was effectively mysterious (in typical J.J. Abrams fashion) and fairly intense. I loved how the music, the editing, and the cinematography, while all noticeably J.J Abrams style, almost seamlessly mimic a 1980’s Spielberg film. This looks equal parts Jurassic Park, Close Encounters of the Third Kind, and E.T. This could be great.

Transformers: Dark of the Moon

This was the biggest surprise for me. After the near-unwatchable Transformers: Revenge of the Fallen, I had lost any and all interest in this franchise. I couldn’t have cared less about a third Transformers movie, and I definitely had no desire to ever see it. This trailer was epic. The lack of dialogue and minimal score, coupled with quick cuts to huge action set pieces and massive destruction of highly populated areas makes me really want to see this film – against my better judgment. The marketing department has succeeded.